9/2/2023 0 Comments Correcting typo in email![]() ![]() On websites, another technique to reduce these problems is having an email confirmation field. If you’re collecting addresses at point of sale, try having customers enter their address using a digital device instead of hand-writing it down, and if possible send them a confirmation email immediately. Using a double opt-in method will spare you from most typo traps, as no user will ever opt in from one of those addresses. How can we avoid typo traps?įirst of all, don’t buy lists! This has always been excellent advice, but never better than now. If you want to use this kind of email collection, make sure to require a double opt-in before dispensing the desired content. For example, a form on a website requires an email address and name before offering a download on the next screen. The email might have been written down or typed in carelessly, or perhaps the customer just gave a bunk address.īunk addresses are also a large problem when a company requires an email address to gain access to something. For example, if the cashier asks you to fill out an index card with name, phone and email to sign up for that company’s mailing list. How are these Typos introduced into mailing lists?Īccording to Tom Mortimer of Spamhaus, they think that these mistakes are usually introduced when email addresses are being collected at point of sale. Or instead of “.” You can expect to find typo traps mostly on major email domains, like Yahoo!, Gmail, Hotmail, and AOL. For example, instead of “” for the domain name. Typo traps are email addresses that contain common typos, usually in the domain. If you use the double opt-in method, this kind of trap shouldn’t be a problem for you at all. This kind of SPAM trap is more about encouraging best practices than it is about catching those who send out massive amounts of SPAM or who harvest addresses. Recently, GAP was blocklisted because of the many typo traps they hit in their mailing campaigns. They did not at first cause the IP to become “blocklisted,” but lately that has changed. In the last year, Spamhaus has created a new kind of SPAM trap: so called “ typo traps.” These traps were introduced in December of 2012, as far as we can tell. These are email addresses that were once in use, but that have been dormant for an extended period of time. The other kind of SPAM traps are “ recycled” addresses. Because the only way for these addresses to appear in email marketing lists is scraping (which is illegal in some countries), they can have a huge effect on your deliverability. If a program finds the address while crawling the web and “scrapes” it, the email address will then be added to a marketing list, and possibly sold to an unsuspecting client. “ Honeypots” are SPAM traps that are posted to sites on the internet, but never actually sign up for anything. Traditionally, these come in two flavors. As email marketers, we’re all aware of the presence of SPAM traps. ![]()
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